At the start of 2026, Allen Zeman approached me to help create content for his social media pages. He needed someone who could produce and post quickly and decisively, but who also understood branding and could hold a consistent posting schedule. As the leading digital communications expert on his re-election campaign, I focus on branding and creative execution across all public-facing platforms — overseeing social media strategy, visual messaging, and voter-facing content to build a presence that's clear, consistent, and credible at every touchpoint.